Everything NudgeLink does for you is grounded in a few short answers you give while creating a campaign — during onboarding for your first one, and on the same screens for every campaign after it. This page explains where each answer actually goes, so you know what's worth being precise about.
What does your company do — the subject of every message
This is not marketing copy; it's the factual statement of what you offer. It becomes the single source of truth for every message the system writes for this campaign: drafts are explicitly forbidden from inventing a different company, product, city, or role. If it's vague, messages get vague.
Good: "We recruit B2B sales managers in Krakow for a Polish LED lighting manufacturer; the role is on-site." Weak: "We help companies grow their teams."
Paste your website or a product page and the system reads it to sharpen this description before building your campaign. It only reads — it never logs in anywhere and never posts anything.
Your ideal customer — who discovery hunts for
Your own words are enough: role, company type, geography, any signal you look for. The system turns them into the campaign's targeting — a summary, scoring criteria, search keywords, and location/industry/skill facets — and shows you everything it derived on the review screen before anything runs. Lead discovery searches with it and the lead scorer judges every candidate against it.
Voice and languages — how this campaign sounds
Tone preferences and any real messages you paste feed the campaign's writing voice — real examples teach the system more than adjectives do (it copies the rhythm, never the words). The voice keeps learning from you: every edit you make to a draft becomes a tone sample, and messages that win replies teach it what works (see Review and approve messages).
Languages work per campaign too: outreach is written in the strongest language you share with each lead (at conversational level or better), falling back to English — so a Polish lead hears Polish from you only if you actually speak it.
Changing your answers later
Every campaign can be edited any time from its own page — targeting, voice, languages, and angle all live on the campaign. Account-level settings (profile, default voice for new campaigns, notifications) live in Settings.