No templates, no merge fields. Every draft is written from scratch for one specific person — but "personalized" only means something if you know what the writer is looking at. Here is the full list.
What the draft is grounded in
- Your offer — the company pitch, injected as the single subject of every message. Drafts are explicitly forbidden from inventing a different company, product, city, or role, or from bending your offer to match the recipient's background.
- The sender's identity — the name on the LinkedIn seat the message will be sent from. Sign-offs use the real first name; the draft never invents a persona.
- The recipient's profile — role, company, location, bio, and their recent posts with recency ("posted 4 days ago"), so an opener can react to something real.
- A timing signal, when discovery found one — a job change or a relevant recent post becomes the opener's hook.
- The prior thread — for follow-ups, everything already sent to this person rides along with an explicit rule: same sender, same business, same offer, build on it, never re-introduce yourself.
- Campaign context — a campaign's instruction note ("met them at Expo Krakow") is woven in, reworded per lead, never pasted.
- Your voice — tone preferences from onboarding plus the tone samples collected from your edits.
Language
Drafts are written in the strongest language you share with the lead at conversational level or better, falling back to English. Comments under posts follow the same rule — they never blindly mirror the post's language.
The guardrails
- Per-step discipline: a connection note stays under 200 characters with no ask; DMs and emails have their own caps. The first real message discloses honestly why you reached out — no hidden pitch behind a fake curiosity question.
- Anti-template diversity: recent openers and closers for your account are tracked and avoided, so 40 leads don't get 40 copies of one groove.
- AI-tell scrubbing and deliverability checks: drafts that read like a bot or trip a block rule are rejected before they ever reach your queue.
And the last guardrail is you: in review mode every draft waits for your approval, and every edit teaches the system your voice.